Model
Overview: 2003 Volvo S60
Born of the Volvo P2 platform, which spawned the S80
and the all-new XC90 SUV, the S60 was bred as a performance oriented
sport sedan distinguished by a nimble and responsive nature with a decidedly
Scandinavian character. For 2003 the S60 model line continues to offer
a wide range of engine and option-package choices while steadfastly
holding true to Volvo's core values of safety, performance and value.
Four iterations of the versatile S60 sedan are offered for 2003: the
S60 2.4, S60 2.4T, S60 2.5T AWD and the sporty S60 T5.
The S60 chassis' exceptional torsional rigidity together
with the decidedly sporting character of the tuned suspension delivers
a dramatic synthesis of superior ride quality and exceptional handling.
Highly evolved 5-cylinder engines, in both naturally aspirated and turbocharged
versions, 5-speed automatic or 5-speed manual transmissions, state-of-the-art
braking with Emergency Brake Assist (EBA) and traction control systems
firmly establish the performance character at the heart of this truly
refined European sport sedan with the Scandinavian flare.
Consistent with Volvo's unwavering commitment to occupant
safety, the S60 enjoys a comprehensive array of safety features including
standard Side Impact Protection System (SIPS) with side impact airbags
and Inflatable Curtain (IC), Whiplash Protection Seating System (WHIPS),
seat belts with pyrotechnic pre-tensioners in all seating positions,
dual-stage front airbags (SRS), plus Volvo's safety cage construction.
The S60's cockpit optimizes the driving experience with
clear instruments, intuitive controls that reside within the natural
arc of the hand, Volvo's legendary comfortable seats designed around
orthopedic principles and a constellation of driver-centric creature
comforts. In a perfect balance of form and function, the S60's graceful
coupe profile does not exact a toll on interior space. To the contrary,
the S60 offers a spacious interior with comfortable seating for five.
The sleek exterior profile offers additional benefits for the ear as
well as the eye. In conjunction with the premium build quality, the
smooth aerodynamic shape contributes to an interior noteworthy for its
quiet and reassuring sense of solidity.
From Home Safe Lighting to Volvo's patented PremAir (ozone
reduction radiator coating, the S60 boats a wealth of personal security
features and industry-leading environmental control technologies. It
offers the S60 owner reassuring evidence that the Volvo S60 is the modern
interpretation of the sporty sedan for thoughtful buyers. Like all Volvo
models, the Volvo S60 comes with an Environmental Product Declaration
certified by Lloyd's Register of London, UK. The declaration certifies
that these models meet environmental standards throughout the life cycle
of the car - Volvo's cradle-to-grave approach to environmental management.
S60 Buyers
They are approximately 30-44 years old and relatively
successful early in life with a median household income around $100,000.
S60 buyers will be split evenly, 50/50, between men and women.
Competitive Group
Trade-ups are expected from Toyota Camry, VW Passat sedan,
Honda Accord, Acura. They will cross-shop from A4 2.8, BMW 3 Series,
Mercedes-Benz C-Class.