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These are a selection of the press release issued by Volvo during 2007. They contain a wealth of information, both of a general and technical nature.
2 February 2007
Backed by 54 years of ongoing refinement and
improvement, Volvo Cars is still the global leader in the segment for large
estate cars.
Now the all-new Volvo V70 is making its entry onto the market with
an innovative combination of luxury and versatility.
"This segment has been our specialty ever since we invented it back in the
1950s. Our competitors can count on us remaining number one in the future too.
In the all-new V70, rear passengers and luggage both ride in first class,"
says Volvo Cars President and CEO Fredrik Arp.
The segment for estate cars is growing and the demands on the cars
themselves are increasing as more and more sedan owners appreciate the added
versatility that this roomier car type offers – without having to compromise
on design, comfort or driving dynamics.
"The attitude towards the estate car has undergone a significant
change. With greater focus on design and comfort, the all-new V70 is both
luxurious and practical, not just for families with growing children but also
for all active people with high demands on their cars. In fact, we expect that
half of all V70 buyers won’t actually be families with children," explains
Fredrik Arp.
Completely new vehicle architecture
By using a completely new vehicle architecture, Volvo’s designers
and engineers have gained a number of advantages:
Still a genuine estate car
Despite its injection of comfortable luxury, the all-new V70 still
inherits its genes from classics such as the Volvo Duett, Volvo 245 and Volvo
745. Here too Volvo is taking a huge stride forward with a luggage area that has
increased in both volume and versatility.
A number of smart new functional details and accessories allow the
V70 owner to individually adapt the car to suit his or her specific needs. The
rear seat’s 40/20/40 split makes it the most flexible in the segment. Other
smart examples include a power tailgate, sliding load floor and a storage
compartment under the luggage area floor that locks when the tailgate shuts.
"In the leading estate car, the cargo should naturally ride as
comfortably as the passengers do. Every little detail in the luggage compartment
and all the accessories have been specially designed to give the correct feeling
of luxury without compromising on the smart functionality that is and remains
our mark of honour," says Volvo Cars Design Director Steve Mattin.
The rear of the all-new V70 has a more dynamic, more sculpted shape
than in today’s model. The eye can even discern a forward-leaning upper
tailgate section.
"Using innovative design, we have once and for all put to bed the
boxy shape traditionally associated with our estate cars. From the outside, the
car has a dynamic stance. But with the help of the smart overlapping tailgate,
which takes the tail lamps up with it, the space inside the car is larger than
in the previous V70," says Steve Mattin.
Sales target 75,000 cars
The company’s target for the all-new V70 is an average of 75,000
cars a year. About 80 percent of the cars will go to Europe, with the domestic
Swedish market being without doubt the largest, accounting for a third of the
total volume.
The all-new Volvo V70 is unveiled together with the all-new XC70 at
the Geneva Motor Show in early March. Sales will start in August, initially in
Scandinavia. The other markets will follow gradually during the rest of 2007.
"Since first-class estate cars are intimately linked with our
brand name, it is vital that we retain the initiative. Personally, I am fully
convinced that the all-new V70 will attract both established and new buyers. It
is the ultimate estate car, more luxurious, comfortable and practical than ever
before," says Fredrik Arp.
Other related reports:
The all-new V70 - more luxurious, sportier and versatile
Refined Scandinavian design gives the all-new Volvo V70 even more star quality
Redefining The Premium Estate Sector. The All New Volvo V70
